Our Media’s market-leading craft and lifestyle brand Mollie Makes has had a makeover – and rebranded to Mollie.
The new name and look follows extensive research into the shifting attitudes and aspirations of the brand’s loyal readership over the past couple of years.
Launched in 2011, the Mollie brand has been at the very heart of the contemporary crafting boom of the last decade. Now the new-look Mollie has a new outlook and lifestyle focus, reflecting an audience who have become even more creative, are crafting more, and are increasingly environmentally conscious. The new name is accompanied by a vibrant new design on display across the brand’s print and digital platforms.
Mollie is a monthly lifestyle magazine for creative individuals looking for inspiration for their homes, wardrobes, craft projects and gift ideas. The magazine is visually bold, and covers trends, green living, fashion, interiors and more. Each issue is themed – with the first (appropriately) being ‘New Beginnings’ – and includes features on homes, DIY, clothing and food, all with an ecological and ethical focus.
“This is the next evolution of Mollie, and in part, reflects the changing focus of how we spend our free time post-lockdown. Creativity for wellbeing is something that increasing numbers of people have adopted, along with making our homes more unique and wanting to make changes to help the planet.”
The redesign is accompanied by a marketing campaign across print, social media and online, and supported by retail promotions.
For further information please contact: email@example.com / 0117 300 8507
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