They’ve seen the future
Our ever-expanding tech market attracts its own fan base. This early adopter audience embraces innovations that improve their homes, lives and leisure. They are more likely than the average person to kit out their homes with smart speakers and smart home devices, and in their spare time you might find them experimenting with drones or immersing themselves in a challenging computer game! This group value discerning, value-strong brands and like to do their research, priding themselves on making considered decisions where tech is concerned.
Key facts
70%
Male Audience
62%
Engage with content mainly via mobile
64%
Buy home tech to make life easier
How to reach this audience
We deliver bespoke campaigns across our digital and print channels. Here are three key ways to engage:
Digital display advertising
Using standard IAB creative or rich media assets, you can position your brand or business alongside our trusted online editorial. Focus on one specialist brand or run your campaign across several - we'll advise you on the best strategy.
Bespoke audience build
Our custom-built data segments are powered by entirely first-party data (no cookies), leveraging hundreds of data points. We can share these segments with you to amplify activity elsewhere and offer rich, actionable audience insight.
Creative solutions
Our award-winning in-house creatives can tell your story in ways which truly resonate with audiences – including bespoke video, paid print and digital content, social media & podcast promotion. Let us inspire you.
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