Charity Givers

Charity begins right here

Our charity giving audience is always looking at ways to help those more in need, in the UK and elsewhere. Charitable giving and support is wired into the DNA of this audience. They are engaged with the world and aspire to help. The pandemic has only enlarged the need for assistance.

Key facts


Female Audience


Have donated more since the beginning of the pandemic


Average yearly donations

How to reach this audience

We deliver bespoke campaigns across our digital and print channels. Here are three key ways to engage:

Digital display advertising

Using standard IAB creative or rich media assets, you can position your brand or business alongside our trusted online editorial. Focus on one specialist brand or run your campaign across several - we'll advise you on the best strategy.

Bespoke audience build

Our custom-built data segments are powered by entirely first-party data (no cookies), leveraging hundreds of data points. We can share these segments with you to amplify activity elsewhere and offer rich, actionable audience insight.

Creative solutions

Our award-winning in-house creatives can tell your story in ways which truly resonate with audiences – including bespoke video, paid print and digital content, social media and podcast promotion. Let us inspire you.