Seriously switched on
Fascinated by history, inspired by art and gripped by drama – this is an audience stimulated by culture in all its forms. Their passions include classical music, opera, theatre, museums and cultural destinations but don’t call them old-fashioned – they’re also fans of science fiction and the latest film releases!
This audience are high earners, professional and discerning, with the income and the interest to buy tickets, books, art and antiques to fuel their cultural passions.
Key facts
33%
Regularly listen to podcasts
70%
Very interested in Arts
73%
Interested in international events
How to reach this audience
We deliver bespoke campaigns across our digital and print channels. Here are three key ways to engage:
Digital display advertising
Using standard IAB creative or rich media assets, you can position your brand or business alongside our trusted online editorial. Focus on one specialist brand or run your campaign across several - we'll advise you on the best strategy.
Bespoke audience build
Our custom-built data segments are powered by entirely first-party data (no cookies), leveraging hundreds of data points. We can share these segments with you to amplify activity elsewhere and offer rich, actionable audience insight.
Creative solutions
Our award-winning in-house creatives can tell your story in ways which truly resonate with audiences – including bespoke video, paid print and digital content, social media and podcast promotion. Let us inspire you.
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