Fit and they know it
Healthy living is increasingly important to us all, and this audience is right at the forefront of that trend.
Typically younger professionals, they build exercise and wellness into their daily routine and seek out healthier diet and lifestyle options. We reach these adults in this audience across a variety of wellness activities: from crafting, to music, to walking, to gardening; offering perfect targeting for relaxation, exercise, food and nutrition brands to a high-income, discerning audience
Key facts
58%
Female Audience
92%
Walk / run / cycle for leisure or commute
4.6M
Users across this audience
How to reach this audience
We deliver bespoke campaigns across our digital and print channels. Here are three key ways to engage:
Digital display advertising
Using standard IAB creative or rich media assets, you can position your brand or business alongside our trusted online editorial. Focus on one specialist brand or run your campaign across several - we'll advise you on the best strategy.
Bespoke audience build
Our custom-built data segments are powered by entirely first-party data (no cookies), leveraging hundreds of data points. We can share these segments with you to amplify activity elsewhere and offer rich, actionable audience insight.
Creative solutions
Our award-winning in-house creatives can tell your story in ways which truly resonate with audiences – including bespoke video, paid print and digital content, social media & podcast promotion. Let us inspire you.
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