The ultimate doer-uppers
From a bathroom makeover to a whole house refurbishment, our audience of home improvers is looking for inspiration, advice and stylish brands to decorate to accessorise their home. Kitchens are always a major focus – our audience is nearly three times more likely to be updating theirs than the national average. But whatever the project, big or small, as double-income households they have the means and the time to achieve the look they have been inspired by.
Average Age Demographic
Average Annual Income
How to reach this audience
We deliver bespoke campaigns across our digital and print channels. Here are three key ways to engage:
Digital display advertising
Using standard IAB creative or rich media assets, you can position your brand or business alongside our trusted online editorial. Focus on one specialist brand or run your campaign across several - we'll advise you on the best strategy.
Bespoke audience build
Our custom-built data segments are powered by entirely first-party data (no cookies), leveraging hundreds of data points. We can share these segments with you to amplify activity elsewhere and offer rich, actionable audience insight.
Our award-winning in-house creatives can tell your story in ways which truly resonate with audiences – including bespoke video, paid print and digital content, social media and podcast promotion. Let us inspire you.