Home Renovators

The ultimate doer-uppers

From a bathroom makeover to a whole house refurbishment, our audience of home improvers is looking for inspiration, advice and stylish brands to decorate to accessorise their home. Kitchens are always a major focus – our audience is nearly three times more likely to be updating theirs than the national average. But whatever the project, big or small, as double-income households they have the means and the time to achieve the look they have been inspired by.

Key facts


Female Audience


Average Age Demographic


Average Annual Income

How to reach this audience

We deliver bespoke campaigns across our digital and print channels. Here are three key ways to engage:

Digital display advertising

Using standard IAB creative or rich media assets, you can position your brand or business alongside our trusted online editorial. Focus on one specialist brand or run your campaign across several - we'll advise you on the best strategy.

Bespoke audience build

Our custom-built data segments are powered by entirely first-party data (no cookies), leveraging hundreds of data points. We can share these segments with you to amplify activity elsewhere and offer rich, actionable audience insight.

Creative solutions

Our award-winning in-house creatives can tell your story in ways which truly resonate with audiences – including bespoke video, paid print and digital content, social media and podcast promotion. Let us inspire you.

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