Knowledge Seekers

A curious bunch

Moving through the world with open eyes and open minds, the Knowledge Seekers group actively seek opportunities to surround themselves with different people, cultures, ideas and lifestyles. They pride themselves on using leisure time to learn, and expand their knowledge on subjects ranging from politics to theatre, from the environment to fine art, with reading, travel, cultural visits and events.

Key facts


Female Audience


Have read 10+ Books in the Last Year


Educated to Degree Level

How to reach this audience

We deliver bespoke campaigns across our digital and print channels. Here are three key ways to engage:

Digital display advertising

Using standard IAB creative or rich media assets, you can position your brand or business alongside our trusted online editorial. Focus on one specialist brand or run your campaign across several - we'll advise you on the best strategy.

Bespoke audience build

Our custom-built data segments are powered by entirely first-party data (no cookies), leveraging hundreds of data points. We can share these segments with you to amplify activity elsewhere and offer rich, actionable audience insight.

Creative solutions

Our award-winning in-house creatives can tell your story in ways which truly resonate with audiences – including bespoke video, paid print and digital content, social media and podcast promotion. Let us inspire you.