Green is good
We define them as people who enjoy spending time with the natural world, but you could also picture them as a ‘green army’ of walkers, birdwatchers, gardeners, nature-lovers and conservationists.
Typically in their 40s and over, long-term employed and with children, this is a thoughtful, engaged and considered audience who gain huge nourishment from the natural world and have the disposable income to invest in authentic experiences and their appetite for the environment and conservation.
Key facts
62%
Would pay more for environmentally friendly products
60%
Earn £40k+ per annum
30%
Are members of an environmental organisation
How to reach this audience
We deliver bespoke campaigns across our digital and print channels. Here are three key ways to engage:
Digital display advertising
Using standard IAB creative or rich media assets, you can position your brand or business alongside our trusted online editorial. Focus on one specialist brand or run your campaign across several - we'll advise you on the best strategy.
Bespoke audience build
Our custom-built data segments are powered by entirely first-party data (no cookies), leveraging hundreds of data points. We can share these segments with you to amplify activity elsewhere and offer rich, actionable audience insight.
Creative solutions
Our award-winning in-house creatives can tell your story in ways which truly resonate with audiences – including bespoke video, paid print and digital content, social media and podcast promotion. Let us inspire you.
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