Sports Enthusiasts

Going faster and further

On their bikes, in the pool, pounding the streets or racing across hills – you’ll find our audience of Sports Enthusiasts anywhere but on a sofa. This is a group of high-earning, high-energy self-improvers who feed on the buzz of pushing themselves to the next level.

From weekend cyclists to serious triathletes, they have a deep interest in healthy living, training and sports equipment, and brands and products that can give them a competitive edge.

Key facts


Earn £40k+ Per Annum


Users across this audience each month


The UK average to train at home or indoors

How to reach this audience

We deliver bespoke campaigns across our digital and print channels. Here are three key ways to engage:

Digital display advertising

Using standard IAB creative or rich media assets, you can position your brand or business alongside our trusted online editorial. Focus on one specialist brand or run your campaign across several - we'll advise you on the best strategy.

Bespoke audience build

Our custom-built data segments are powered by entirely first-party data (no cookies), leveraging hundreds of data points. We can share these segments with you to amplify activity elsewhere and offer rich, actionable audience insight.

Creative solutions

Our award-winning in-house creatives can tell your story in ways which truly resonate with audiences – including bespoke video, paid print and digital content, social media & podcast promotion. Let us inspire you.