We created a user-friendly, mobile-first digital magazine to engage Butterfly Conservation’s members
Our brief
Like many charities and membership organisations, Butterfly Conservation has a printed magazine for its members, but the charity also wanted a digital home for its valuable content. After all, some supporters prefer to receive content digitally for environmental reasons or just for convenience. There are other advantages to digital, too, such as the ability to link to online articles from member emails and social media, or to use content to attract new members.
Online magazines have traditionally been delivered as PDF-style page-turners, but in a mobile-first world, these are fiddly to read and lack any dynamic elements.
Our solution
We created an elegant, simple microsite that hosts all the articles from Butterfly Conservation’s print magazine and simply ‘bolts on’ to the charity’s main website, requiring no in-house development. Entry to the site is via a login, using readers’ membership details. Here, members can browse features, columns and news – just like an online newspaper. Bonus content, such as videos, graphics and longer articles, can all be uploaded to the site, adding value to the print edition.
The results
Launched during the coronavirus lockdown, the digital edition proved immediately popular with members. A reader survey showed that 75% of members wanted the digital edition to continue, rating it highly for convenience, cost-efficiency and impact.
