How we created a YouTube series for kids that attracted almost 2 million views
Our brief
Families are one of English Heritage’s fastest growing audiences and so the charity wanted to create a video series for their popular YouTube channel to bring history to life for families and young viewers and engage them with the stories of English Heritage sites and the people who lived there.
Our solution
We created a series of ‘What was life like?’ videos in which we brought young English Heritage members directly into the content creation process, by sending them to English Heritage sites to interview costumed re-enactors and learn what life would have been like at different sites during a particular period of history.
Released over three years, this 12-part series covered all the key periods of English history, from prehistory to the Second World War. Following their release, the videos were brought together in a YouTube playlist, encouraging viewers to watch the videos as a series.
The results
The ‘What was life like?’ series has been hugely popular, attracting over 1.9 million views and 48,000 likes across the 12 episodes. The most popular video, in which two young English Heritage Members meet Audley End’s Victorian cook Mrs Crocombe, has attracted over 580,000 views to date. In 2019 the video series formed part of our silver-winning award entry for the Best Video Series category in the International Content Marketing Awards.
