Brilliantly effective campaigns (with the personal touch)
We are a purposeful, specialist content provider across digital, print and e-commerce. Through our market-leading brands we engage with consumers’ passions and enrich their lives. We understand our readers’ passions because we share them. From crafting to cycling, gardening to astronomy, nature to culture – our content carries trust, authority, and expertise. As a result, our readers provide us with engagement, data, and insight: attributes that we can increasingly scale for our commercial partners.
Because we know our audiences inside-out, because we share their interests and passions, we can create campaigns that resonate and have real integrity with consumers. Trusted advertising, expertly written content, powerful and engaging digital, video, and social.
We know our markets and our consumers. We know your advertising budget has to work hard for your business, and we’ll work closely with you to ensure it does. We do not ask you to self-serve. Our ambition is to be a partner for you, and to advise you on the best approaches on what works for you and why.
Key facts
No 1
We run the largest print subscription file in the UK
12M
A total monthly reach of 12M or 22% of all UK adults
10M
We deliver 10M unique website visitors per month
How we add value for you
Trusted, world-class content
We offer some of the most trusted, knowledgeable, and referenced specialist content in the world. We are as passionate about our content as our readers are – we cycle, knit, walk, discover, and play alongside our readers as we have done from the beginning. Our passion, engagement and long-term relationships have provided us with a deep understanding of our markets, our readers and how to engage with them on behalf of our advertising partners.
Knowledge and expertise
We are the experts in our markets and the passions of our audiences. We know how to advise you on the best solutions that will bring your business to life. With the expected loss of cookie targeting, and the concerns over data privacy, we offer a trusted environment and a first-party data platform that knows its audiences in all their richness. Our huge subscriber base added to our world-class digital data offer provides our advertisers with the ability to deliver campaigns that work whatever the budget.
Creativity that produces results
Our content and our creativity are how we have become one of the largest special interest publishers in the UK. Whatever the brief, whatever the need and whatever the objective, we can harness our creativity to provide you with the solution. We care about your advertising and are committed to obtaining best value for your investment whatever your budget. In a world of fake news and easy clicks, our rich and purposeful writing across all digital and print formats creates a powerful advocacy platform for all advertisers.
