Content marketing

Award-winning content for loyalty, membership and growth

Great content has never been more vital to great customer relationships. Which is why our internal content marketing agency is focused on that and nothing else.

We draw on our unique experience of special-interest publishing to create best-in-class content which drives our clients’ marketing objectives. We work hand in glove with brands, charities and membership organisations to better engage their customers and supporters, and encourage the actions necessary for success.

Whether it’s a one-off campaign or a long-term loyalty programme, we bring strategic thinking, on-point account management and creative flair to every brief.

“We’re lucky to have access to the best writers and photographers, and the leading scientists and conservationists, which is what makes BBC Wildlife the best wildlife magazine in the world – and it just got even better! 
Paul | Head of Supporter Engagement | RSPB

Key facts

No 1

UK membership and loyalty comms agency

12

Household-name charity and membership clients

40

Dedicated staff in our content marketing team

Our services include:

We offer a full content agency service, backed by the skills and expertise of the Immediate Media group.

Contract publishing

Full-service publishing of supporter and customer magazines, newsletters and digital content. Dedicated editorial, design, content strategy, account management and production expertise all under one roof.

On-demand creative

Swift, on-brand copywriting, design, video, social media support and more, for whenever you need a creative helping hand. Choose from pay-as-you-go or fixed-price models for convenience and flexibility.

Commercial development

We can help you commercialise your own channels, drawing on our huge advertiser network, and develop innovative new revenue streams including supporter rewards programmes and corporate partnerships.

Campaigns & supporter engagement

We bring strategic thinking and a deep well of creativity to marketing campaigns, supporter development and fundraising initiatives, informed by our experience as the UK's leading subscriptions publisher.

Children’s & family content

We create specialist content for young people of all ages, across print, video and online. Drawing on insight from Immediate’s industry-leading children’s portfolio, our content is linked to learning milestones, and brimming with fun.

Company reports & publications

Annual reviews, impact reports, cases for support, strategy documents, white papers. We apply eye-catching design and journalistic thinking to take charity, corporate and membership comms to the next level.

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