Meet the makers

This audience has a passion for making. They knit, they crochet, they sew, stitch and embroider. Predominantly female, this audience are hands-on crafters who are often engaged by trends in fashion and homestyle and the techniques that keep their skills up to date. And they spend significant sums on their hobby – the UK craft market is worth nearly £7 billion! They often have many different projects on the go at any one time. They spend heavily to support their passion.

Key facts


Female audience


Monthly spend on craft


Crafters across this audience

How to reach this audience

We deliver bespoke campaigns across our digital and print channels. Here are three key ways to engage:

Digital display advertising

Using standard IAB creative or rich media assets, you can position your brand or business alongside our trusted online editorial. Focus on one specialist brand or run your campaign across several - we'll advise you on the best strategy.

Bespoke audience build

Our custom-built data segments are powered by entirely first-party data (no cookies), leveraging hundreds of data points. We can share these segments with you to amplify activity elsewhere and offer rich, actionable audience insight.

Creative solutions

Our award-winning in-house creatives can tell your story in ways which truly resonate with audiences – including bespoke video, paid print and digital content, social media and podcast promotion. Let us inspire you.

Screenshot 2021-11-04 at 10.50.20[2]