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Fresh ideas with yarn for enthusiastic knitters

For many, knitting isn’t just a hobby – it’s an essential part of life, where craft, creativity and contemplation meet. And for anyone who is passionate about knitting, there’s The Knitter.

This trusted, elegant brand is an essential companion for keen knitters, who look to it to discover exciting new patterns, techniques and yarns, as well as exploring the heritage and traditions of their craft. Reaching 20,000 passionate crafters every month, The Knitter represents an incredible community and provides a beautiful and highly-regarded platform for partners to connect with them

Key facts




Social Media Followers


Total Brand Reach

Ways we can work together 

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Creative, consultative and commercially driven – how we can help you reach the audience you need across multiple channels

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Our data-driven approach to commercial content promotes the right products to the right consumers at the right time

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Insight & data

Pinpoint audience targeting for your campaigns, and a suite of qual and quant tools to help you refine your content marketing

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