Our Expertise

We specialise in building trusted brands and enriching lives with the stories we tell and the products we create.

craft mastery

Trusted content

Trust matters more than ever. We marry clarity and credibility with creativity to forge meaningful, lasting connections through brilliant content you can trust.
Technologies come and go but the human touch, expert knowledge and craft mastery endure. Our audiences trust us to create formats, content, and titles they love because we share the same passions. Our clients trust us to engage and grow their audiences because we’ve been doing this successfully for over two decades across digital, print, video, audio and more.
See how bike brand Trek trusted us to launch their 2024 product range
brands people love

Brand creation & monetisation

We find opportunities to help our clients reach new audiences or replenish existing ones with new models or titles. Then we help our clients create new revenue streams through monetisation using our experience of doing that with our own brands.
We build and launch brands the world needs and that people love. They fuel personal passions, enrich lives and change culture. And grow our clients’ businesses too.
See how we launched the Cruise Collective brand to change the market
rich engagement

Member & customer engagement

We create experiences and tell stories that inspire loyalty and spark action. By blending insight, storytelling and smart strategy, we turn audiences into engaged communities and passionate supporters.
We’re able to draw on a unique range of tools and data to understand how our audiences prefer to be engaged and how to make that engagement effective. And our love of the storytelling craft means those engagements are always rich with meaning.
See how we turn young audiences into passionate environmentalists for WWF

Our sector specialisms

Nature & Wildlife

Our work helps nature lovers of all ages enjoy, respect and protect the natural world. From activism to birdwatching, from walking to conservation, our expert voices make a difference.

Children & Family

We understand what makes kids tick, and what ticks the boxes for their parents. We know how to make content that works with the curriculum so our work is always top of the class.

Travel

We inspire curious minds to explore the world. From hidden gems to bucket-list adventures, our stories and suggestions help readers make the most of every journey and every destination.

Cycling

We get under the skin of cycling culture and speak to everyone on two wheels. We bring the best buying advice, technical insight and testing rigor to ensure we’re the most trusted authority out there.

Craft

From simple makes to intricate masterpieces, whether quilt, knit or crochet, our hands-on expertise and constant mill of fresh ideas help makers of all ages bring their projects to life.

Homes & Gardens

We get to the heart of every home and the soul of every garden. Whether it’s interiors or outdoor spaces, we bring inspiration and green-fingered know-how to every room, border and balcony.

Science

From blackholes to bitcoin, our content covers the full universe of tech innovation, scientific breakthroughs and discoveries in an accessible way to satisfy those hungry for knowledge and the draw of the new.

Music

Tune into insights about the great maestros, the stories behind the symphonies, the performances that made history and cultural takes that make the heart skip a beat.

Family History

Our expert creators trace stories across bloodlines, backgrounds and the sweep of history across nations and continents. We guide readers in seeking answers to their own ancestry and their antecedents.

selected clients
our thinking

5 things Our Media research shows about member engagement

We look at the changing habits and preferences in member engagement strategies.

RSPB team scoops CMA Award for migrating print members to a new digital offering

Our digital work with the RSPB just landed bronze at the 2024 CMA Awards—celebrating a bold shift from print to digital.