Drawing on our heritage in building trusted specialist brands, Our Media created Cruise Collective to solve a key challenge for our cruise partners: effectively connect passionate hobbyists with tailored cruise experiences to drive bookings.

Cruise Collective is positioned as the go-to choice for returning cruise lovers who want to explore new routes and experiences but also those who are considering cruising for the very first time. By bridging the gap between interest-led communities and cruise brands with rich content, seamless experiences and inspirational stories, we help drive new revenues for our partners in an increasingly competitive market.

Our Media designed and built a new digital platform and acquisition strategy for the emerging brand, harnessing the pull of the variety of cruise brands together and using our access to large special interest audiences to get initial traction.

Content-wise, we prioritised the power of experiences relayed in the first person to give our audience a real feel for what is really like when strolling the deck under the stars or enjoying a sunrise yoga session out on the Big Blue.

Cruise Collective gives its commercial partners direct access to a highly engaged audience of over 30,000 active members, passionate about cruising. With an average eNewsletter OR of 25% and a CTR of 6.5%, partnered cruise line’s offerings consistently reach audiences that are actively seeking niche cruise news, reviews and tips. Cruise Collective’s 30,000+ monthly website users—plus an ever-growing social media presence, ensure strong visibility and meaningful engagement with potential travellers.