Trek is a forward-thinking cycling brand that has led the way in road and mountain bikes since 1976. It has been at the forefront of pioneering advancements, such as carbon fibre frames and aerodynamic designs, as well as making the ride smoother with its comfort-focused invention, the IsoSpeed decoupler.

"We are driven by adventure, guided by our history [and] inspired by community," says Trek, so a partnership with Our Media and its passionate BikeRadar, Cycling Plus and MBUK audiences was a perfect solution. Trek needed to promote several products, some new, others more familiar, with both the road and mountain bike audiences, alongside an insight-gathering campaign.

Cycling shoes, helmets, upgraded bike designs and new rides – the challenge to promote multiple products for Trek provided the ideal opportunity to take a multi-channel approach. Print advertorials took a deep dive into the mechanics of the Top Fuel, Slash+ and Madone SLR bikes, supported by display ads. Social drivers directed traffic to SEO-optimised online reviews of bikes, shoes and helmets. A first-look video showcased the race potential of the Slash+, while a head-to-head challenge between two Trek gravel bikes made for punchy, action-packed viewing.

With access to such a large cycling-devoted audience, Our Media also tapped into this resource to conduct an insight-gathering campaign on e-bike and brand awareness for Trek.

The Trek campaign exceeded expectations with natives delivering 105% of the target. 

Paid social, interest-based ads drove 55% of clicks, while strategic optimisations, including refreshed copy and creative testing boosted performance. 

The videos enjoyed a total of 88,972 views while the sponsored takeover also delivered impressive results, with a 3.59% CTR.