High on flair, low on faff – delivering one of the UK’s biggest women’s food and lifestyle mags

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Looking for great value family-friendly recipes, bright and breezy style, and zero faff? With a readership of over 1.6 million per issue, Asda Magazine is one of the biggest food and lifestyle titles in the UK. This much-loved magazine helps readers save money, try new products and celebrate meaningful moments with engaging recipes, lifestyle tips and wellbeing advice.

We’re proud as punch to be Asda’s publishing partner, building on our expertise in the food and homes sectors to help them engage customers, drive sales and meet a range of brand metrics. Our in-house creative team work with the best recipe writers, stylists and photographers in the business to create a magazine packed with delicious, nutritious recipes that really fit busy lives. And it’s all served up with Asda’s unique personality and community spirit.

Alongside print, Asda Magazine connects with almost 2 million more readers through its lively digital and social media channels. There are opportunities for advertorials and sponsored recipes within the magazine, subject to Asda’s approval process.

For advertising queries email

Key facts


of readers have bought a product in the magazine


Magazine circulation per issue


of readers enjoy the magazine always or often

Ways we can work together 

Content marketing

Content marketing

From strategy to execution, campaigns to contract publishing – our full service content agency team has it covered

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Creative, consultative and commercially driven – how we can help you reach the audience you need across multiple channels

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Insight & data

Pinpoint audience targeting for your campaigns, and a suite of qual and quant tools to help you refine your content marketing

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