WWF is one of the world’s most loved, most recognised conservation charities. And young wildlife fans can show their support by joining Go Wild, WWF’s club for 7-11-year-olds. Hot on the heels of our redesign of the quarterly Go Wild magazine, we worked closely with WWF to launch a brand new Go Wild website. To bring the site to (wild)life, WWF also asked us to develop video content that would reflect the magazine’s promise to excite, explain and entertain.

Combining kids’ love of facts and games with all things scatological, we devised the Poodunnit video series. Each of the three episodes asks viewers to become poo patrollers, solving clues to work out which animal is the mystery pooper. Hosted by Blue Peter’s Mwaksy Mudenda, Poodunnit was filmed and edited in our in-house studio, using green screen, animation and illustration.

A second three-part series, Game of Wildlife (also hosted by Mwaksy), adopted a traditional gameshow format, encouraging kids to play along and put their wildlife know-how to the test. WWF loved the two concepts, increasing the project’s scope to enable us to develop both as well as creating Go Wild branded idents.

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The videos were a hit with WWF, who loved everything from the concept to the final cut. With the approval of WWF’s in-house species experts, Poodunnit and Game of Wildlife brought zoologically accurate information to a young audience in a brand new way. The videos were a key part of the Go Wild website launch, and headlined the supporting emails sent out to Go Wild purchasers. And as the most consistently viewed videos on the site, they’re helping build long-term engagement with the Go Wild brand.